In 1963 John and Ramona Muse began their careers as roller skating rink operators at Ames Skateland in Iowa. Unfortunately, in 1968, Ames Skateland was destroyed by a tornado. After a few years of putting back money, John and Ramona built their first rink in 1972, naming it Skate West. Shortly after, they added Skate East,  purchased Skate Country, renamed it Skate North, and added Skate South to their growing family business.